By JACI HICKEN
Many consumers are drawn to the “Made in Australia” logo of the yellow kangaroo inside a green triangle and trust products with this label.
Well, now it is time for Gippsland to stand proud and have its own logo to highlight Gippsland’s well-produced clean green produce.
Food & Fibre Gippsland, in collaboration with Destination Gippsland, has created the Gippsland Trusted Provenance brand for growers, producers, makers, processors and artisan goods creators to showcase the regional origin of their products proudly.
Food and Fibre Gippsland chief operating officer Nicola Pero knows that Gippsland has quality produce.
“The very best, in fact, and now it’s time to connect across our region and share that with an ever-hungry audience,” Ms Pero said.
“We want to gain the trust of those who don’t yet know enough about Gippsland’s abundant table.”
Gippsland Jersey is the first brand to feature the Gippsland trusted provenance licensed logo.
“Gippsland Jersey was an early adopter of the licensed logo that you will find on the back of our milk bottles,” said Gippsland Jersey co-founder Sallie Jones said.
“The Gippsland Trusted Provenance licensed logo is to promote Gippsland as a region and to really get us on the map.
“To fly the Gippsland flag as a whole in all market spaces is a fabulous opportunity.
“We are a region that does such wonderful work producing amazing food and it should be recognised like it is in Tasmania or New Zealand.”
As momentum builds and more brands join the Gippsland Trusted Provenance group, Food and Fibre Gippsland has plans to hold networking events and engagement activities to highlight and champion the diversity and quality of what is grown and made in Gippsland.
“There’s a process for people to go through; you can’t just automatically slapdash it on your products; you have to go through a process with Food and Fibre Gippsland,” Ms Jones said.
To find out more about Gippsland Trusted Provenance and how to access and license the brand for your products and produce, visit www.foodandfibregippsland.com.au/gippslandtrustedprovenance